Long-time friends, Kay Schwartz and Vicki Kriser have established Babydreams to be one of the most respected stores in Chicago's Northshore


Kay Schwartz owned Daydreams prior to starting Babydreams. Kay started with a sewing machine in her basement and neighborhood children as her models. For over 35 years, Kay’s artistic talent & vision has successfully clothed Chicago’s northshore children. With three grown children and young grandchildren, Kay continues to have a finger on the pulse of the community and new parents and grandparents. She has become an inspiration for local artists and merchants.

Vicki Kriser has been an active member of the community for over 45 years. She has retail in her blood since she grew up in her family business in NY. “Jamma” has 7 beautiful grandchildren from her 2 sons. They are a fun and close knit family. Focused on customer satisfaction, she infuses the boutique with her continued guidance and shared wisdom. It is these qualities and her warm smile which keeps customers coming back again and again. 




Kay Schwartz

Vicki Kriser


Rachel Nass
Store Manager / Layette Specialist